• Strategy Tools

    DX7 Playbook

    How ready is your organization to deliver great digital experiences? 

    Each touchpoint in your customer’s journey is supported and influenced by your capabilities. We use the DX7 Assessment in our work to understand an organization’s ability to achieve sustainable digital success. The framework covers seven essential digital experience competencies, from insight and vision to execution and optimization.

    Take the Digital Capabilities Assessment to assess your company’s strengths and get an idea of your most important steps moving forward.

    Then download our DX7 Playbook and workshop the activities with your team to identify the competencies you should focus on to deliver exceptional digital experiences.

  • Strategy tools

    DX Business Case Playbook

    Gain approval for your digital experience initiative

    A digital strategy can create new opportunities to grow customer lifetime value while building your brand reputation and digital capabilities. But to get funding approved for any large-scale digital initiative, you must make a clear business case for the investment.

    Our DX Business Case Playbook provides a step-by-step guide for modeling financial impact, with practical scenarios that show how better digital customer experience will increase revenue or reduce expenses.

  • dev tools

    Phoenix Framework

    Accelerate development with our open-source development framework 

    We developed Phoenix as a front-end framework for developing large-scale websites. Phoenix enforces a common language across design and development without forcing a heavy hand. By assembling the technologies and structure to design and build modularly, the framework provides extensible, feature-rich, and lightweight code that we’re continuously improving.

    Read Sr. Software Engineer Alex Mueller’s introduction to Phoenix or head over to GitHub to dig in.

    DOWNLOAD Phoenix
  • Dev tools


    Automate deployment of Sitecore items across environments

    Unicorn is a utility for Sitecore that solves the issue of moving templates, renderings and other database items between Sitecore instances. This becomes problematic when developers have their own local instances—packages are error-prone and tend to be forgotten on the way to production. Unicorn solves this issue by using the Serialization APIs to keep copies of Sitecore items on disk along with the code. This way, a copy of the necessary database items for a given codebase accompanies it in source control.



Hire us

Ready to make your next project the first step in delighting your customers and growing your business? Let’s talk!

Call Sydney: (877) 897-7620

Join us

We’re building a tribe of thinkers, designers and builders who like to collaborate across disciplines to make something that makes a difference. Are you in?

View current openings

Connective DX has offices in Portland, OR and Boston, MA

Connective DX Locations

Stay Connected

Follow Connective Thinking for digital experience insights, tools and best practices. Delivered to your inbox every full moon.