• light bulbs and ice

    Turn Down the Heat in an Ice Storm? When Hell Freezes Over

    A gas company in the midwest asks its customers to turn the heat DOWN in the middle of an arctic freeze, and many of them do. By planning ahead and having a solid, multi-channel content strategy they were able to gain the trust of their customers and avoid a shut down.

    February 15, 2019

  • radiation therapy

    Exploring the intersection of radiation therapy and artificial intelligence

    Join Connective DX on February 6 at our Portland office for the next CHIFOO event: AI-Driven Images in Radiation Therapy! Happening from 5:30–8 pm, the event features a talk by David J. Gilmore, PhD, Elektra.

    February 1, 2019

  • chess strategy

    Customer Strategy Foundation: SEC Analysis Determines How Customers Buy

    Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy.

    January 29, 2019

  • healthcare hand keyboard

    Building Strong Digital Experiences with Connective DX and Mayo Clinic

    One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovation teams, and the stories behind the work featured in my coverage. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as innovative healthcare leaders.

    January 3, 2019

  • Office desks in front of a window

    What are we thankful for this year? Our new office!

    As the end of 2018 winds to a close and Thanksgiving officially begins the holiday season, we at the Connective DX Boston office have been reflecting on what a momentous year it has been. There is much to be thankful for—including partnerships with several new clients and the addition of five staff members—but one major noticeable change has been our relocation to a new space this past June. Here are a few specific reasons we are thankful for our new home at 280 Summer Street.

    November 21, 2018

  • Symposium 2018 elevate

    Top strategic takeaways from Sitecore Symposium 2018

    Sitecore’s annual customer conference can feel like a family reunion for those of us who have been attending since the inaugural “Dreamcore” event. The company and community have come a long way since the comparably small gathering eight years ago in Boston.

    October 24, 2018

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