• Photo of Daimler headquarters building from the outside

    Daimler Trucks North America embarks on cultural change with CX Day

    While customer-centricity is a strategic driver for most organizations, it’s often hard for large global organizations such as Daimler Trucks North America (DTNA), the leading manufacturer of commercial vehicles in the North America, to create the cultural shift amongst its business units to orient their day-to-day work to a common CX vision. Learn how DTNA is changing their process to become more customer centric.

    January 30, 2018

  • I resolve to image with 18 in the background

    Customer-centric resolutions for 2018

    As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers. Here are 12 customer-centric methods to improve your customers’ experience, that will also create more value for your company. Plus, a downloadable 2018 calendar.

    December 29, 2017

  • Utility image square

    CX for utilities: An opportunity to embrace change

    Increasing disruptions in the utilities industry are forcing many companies to prioritize their customer experience (CX) investments to ensure they stay competitive. Learn why modern utilities must become “customer-obsessed” and how they are learning to embrace change in their field.

    October 3, 2017

  • Your culture = your brand: Five steps to become customer-obsessed

    Your culture = your brand: Five steps to become customer-obsessed

    Changing your company's culture to be customer-obsessed is hard. Where do you even start? Here are five of our favorite activities that you can roll out at your organization to empower employees and jump-start a more customer-focused culture. 

    August 4, 2017

  • Understanding customers in the context of your business

    Understanding customers in the context of your business

    ​Deep customer insight is at the heart of a successful digital strategy. But you also need insight into the broader context of your business, including the employees, competitors and marketplace trends that influence your long-term success.

    May 5, 2017

  • Connected content map with nodes and edges

    How artificial intelligence is transforming B2B marketing

    ​Artificial intelligence may finally deliver on the promise of real-time, one-to-one marketing. This opens up exciting opportunities to engage with customers in a more personal, relevant way—but also adds urgency to future-proof your expertise.

    April 10, 2017

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