The holidays are a time for giving, so our own Pete Navarra decided to give the gift of knowledge to Sitecore users!
Pete has launched 25 Days of EXM on his personal blog, Sitecore Hacker. This series focuses on how to use Sitecore 9’s EXM (short for Email Experience Manager) feature, and is aimed at both marketers using the platform as well as developers building upon it. Each day features a new topic, with topics so far including The Email Manager Root in Detail, Configuring CustomSMTP Settings in EXM, and Sending Your First Email.
EXM uses marketing automation technology to create connected experiences for email. It is ideal for busy marketers who would like to create personalized emails for their customers but don’t have the time or the resources to do so. Ideally, marketing emails should be tailored to the customers’ interests, so that companies don’t lose the attention of their audiences.
Included in Sitecore’s EXM platform are an A/B testing feature, the ability to send emails in multiple languages, and the power to create and manage recipient lists. EXM users can also view detailed analytics reports and manage both suppression lists and lists of domains.
EXM also allows users to send emails to different groups of people. It builds these segments automatically based on recipients’ behavior, which saves time and energy for marketers who use the feature. The benefit of using EXM is its full integration within the Sitecore ecosystem, allowing not only for the convenience of users’ platforms existing all in one place, but also for the ability to keep website and email content strategies in sync with one another.
25 Days of EXM builds off of the momentum of Pete’s popular demonstration “EXM Live! The Magic of Automation” at Sitecore Symposium last October. In it, Pete showed attendees how to use EXM, and explored its history and how to scale out its capabilities to send millions of emails.
As it happens, Pete is also hosting a webinar this Thursday, December 13, for those who missed his demonstration at Sitecore Symposium. The webinar will better illustrate the topics Pete has touched upon so far during the 25 Days of EXM. To enroll in the webinar, click here.
Here is a complete list of all previous and upcoming posts for 25 Days of EXM (including the webinar):
November 28: Sitecore 9.1 EXM Changes – An Overview
December 2: Introduction to Email Experience Manager
December 3: The Email Manager Root in Detail
December 4: Configuring CustomSMTP Settings in EXM
December 5: Sending Your First Email – Part 1
December 6: Sending Your First Email – Part 2
December 7: Sending Your First Email – Part 3
December 8: Sending Your First Email – Part 4
December 9: Creating a Custom Email Template – Part 1
December 10: Creating a Custom Email Template – Part 2
December 11: Creating a Custom Email Template – Part 3
December 12: Regular Message vs. Automated Message
December 13: Email Variants: Content Testing Emails in EXM
December 13: EXM Live! An Email Automation Experience (BONUS webinar)
December 14: Personalizing EXM Campaign Emails
December 15: List Manager – Contact Lists vs. Segment Lists
December 16: Hostname Mapper – Making URLs Properly
December 17: Managing the Unsubscribe – Part 1
December 18: Managing the Unsubscribe – Part 2
December 19: Managing the Unsubscribe – Part 3
December 20: Managing the Unsubscribe – Part 4
December 21: Managing the Unsubscribe – Part 5
December 22: Marketing Automation with EXM
December 23: Connecting Email Experiences
December 24: Scaling EXM
December 25: EXM Developer’s Guide: Processes and Pipelines
We hope you have a festive holiday season and enjoy the rest of Pete’s blog series!