Sitecore Symposium 2018 is just around the corner and Connective DX will be there celebrating Platinum Partner status along with our team of MVP developers and a few other special guests. This year, we’re proud to announce that our very own Pete Navarra will give a live feature presentation about Sitecore Email Experience Manager (EXM). Symposium is always an action-packed event and we’re looking forward to spending time with our clients, old friends and new, and our team in sunny Orlando, Fl.
Pete’s discussion, “EXM Live! The Magic of Email Automation,” from 4:15 pm to 5:00 pm on Tuesday, October 9th at Dolphin, Northern Hemisphere A4, will focus on how Sitecore users can master EXM, powered by Sitecore's Marketing Automation, to accomplish their outreach goals.
But what exactly is EXM?
Short for Email Experience Manager, EXM in Sitecore 9 uses marketing automation technology to create connected experiences for email. This is important for busy marketers who would like to create personalized emails for their customers but would not otherwise have the time or the resources to do so. Emails are a still a critical tool for marketers to engage with customers, but in today’s digital landscape, the most effective way to build relationships with customers is to do so using emails tailored to what customers are interested in, so as not to waste precious limited time and attention.
Included in Sitecore’s EXM platform are an A/B testing feature, the ability to send emails in multiple languages, and the power to create and manage recipient lists. You can also view detailed analytics reports and manage both your suppression list and your list of domains. These functions are all important for marketers to ensure that the emails they send are all personal and relevant to their recipients.
Pete’s talk will take the form of a live, interactive demonstration of email automation using EXM. Pete will also explore the history of EXM and how to scale out its capabilities to send millions of emails.
The annual Sitecore Symposium takes place in Orlando, Florida from October 8-11. If you haven’t already registered, visit the event website so you can sign up to join hundreds of other Sitecore experts, partners, and customers convene to learn, inspire, network, and get a first look into Sitecore’s plans for the future of the platform.
At the event, in addition to Pete’s talk, you can meet up with the Connective DX team at one of our charge & chill stations. Feel free to stop by, hang out, and charge your smartphone, tablet, and laptop. We’ll also have some portable battery packs charged up and ready to go if you’re in a rush. Just look for the tables that say “Power up your experience with Connective DX.”
See you in Orlando!