Posted on: February 22, 2014
Metrics that matter
So, how do they do it?
Klout segments and labels certain articles as:
- Hot Off the Press
- Hidden Gem
- On The Rise
Occasionally, articles are accompanied by a message that tells you how likely it is that your network has not already seen a particular post, giving you something of a golden egg in content strategy: exclusivity (kinda).
The approach is really focused on sharing, not creating new content. But by paying attention to how the links you’ve shared perform, you can start to inform your own content creation calendar. And Klout promises to launch “click tracking, reach and reaction metrics” soon.
Conversations through the Klout lens
Klout also allows you to schedule your posts, which isn’t necessarily new, but they include “suggested sharing times” when your audience is most active. That further increases the likelihood of interaction and lets you space out your posts more effectively.
So, does it work? In the three days I’ve used it I have indeed seen a noticeable uptick in interactions with my tweets, which naturally has also improved my Klout score. I can also see who has interacted with what posts and continue the conversations.
As tools go, it’s all about how they are employed. But the fact that Klout recognizes the value of content to their organization should tell you something. If it’s all about “giving ‘em something to talk about,” Klout is making it easier.
Posted on: November 25, 2019 In Content, Technology The Content Hub rollout came into focus at Symposium 2019 If you’ve never been to Sitecore Symposium there are a few things