• Customer data platform: shiny new object or soul mate?

    Customer data platform: shiny new object or soul mate?

    How do you close the customer data gap and get the real-time insights you need to personalize customer experiences? A customer data platform could be the answer, but here’s what you need to know before you decide.

    November 13, 2015

  • Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

  • WordPress Multisite

    Closing the customer data gap

    Customer data holds great promise for personalized experiences that build trust and loyalty. But first, you need a unified data strategy that provides a complete, coherent picture of who customers are, what they do, and how they feel.

    June 26, 2015

  • Connective DX

    Cross-domain tracking for third-party sites

    Fear not analytics heroes, we can stitch visitors together with a simple trick. The notoriously difficult-to-track iframe can illuminate and close analytics black holes from third party websites.

    November 13, 2014

  •  Experience Optimization Is a Party!

    Customer experience optimization is a party

    Brands that lead in customer experience also lead in improving incremental ROI. Connective DX breaks down tactics and components for aligning and optimizing customer experiences.

    August 11, 2014

  • Connective DX

    Sitecore engagement analytics for objective-based decision making

    We explore how Engagement Analytics can show the value and marketing effectiveness of efforts over time.

    August 7, 2014

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Call Sydney in Portland: (877) 897-7620
Call James in Boston: (855) 700-2105

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Connective DX has offices in Portland, OR and Boston, MA

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