• Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

  • WordPress Multisite

    Closing the customer data gap

    Customer data holds great promise for personalized experiences that build trust and loyalty. But first, you need a unified data strategy that provides a complete, coherent picture of who customers are, what they do, and how they feel.

    June 26, 2015

  • Connective DX

    Cross-domain tracking for third-party sites

    Fear not analytics heroes, we can stitch visitors together with a simple trick. The notoriously difficult-to-track iframe can illuminate and close analytics black holes from third party websites.

    November 13, 2014

  •  Experience Optimization Is a Party!

    Customer experience optimization is a party

    Brands that lead in customer experience also lead in improving incremental ROI. Connective DX breaks down tactics and components for aligning and optimizing customer experiences.

    August 11, 2014

  • Connective DX

    Sitecore engagement analytics for objective-based decision making

    We explore how Engagement Analytics can show the value and marketing effectiveness of efforts over time.

    August 7, 2014

  • 7 Habits of Highly Effective Digital Optimization Teams

    7 habits of highly effective digital optimization teams

    Connective DX Project Manager Jenny Ostoj shares several habits that any company looking to get the most value out of its optimization program should consider.

    March 31, 2014

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Call Sydney in Portland: (877) 897-7620
Call James in Boston: (855) 700-2105

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