• apple watch

    Healthcare you wear: Recent innovations worth getting excited about

    At Connective DX we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it is impossible to ignore when two of our favorite consumer technology companies announce moves in the healthcare space.

    With their products moving beyond mere fitness or wellness apps, a handful of stars in Silicon Valley (and beyond) were recently selected by the US Food and Drug Administration to participate in the accelerated clearance process for software medical devices. And while many consumers see this as a good thing, as we’ll share, some of the excitement has been a little more cautious.

    September 21, 2018

  • women meeting in office

    Framing stronger hypotheses with elaboration, iteration, and a Mad Lib

    I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific -- the practice of testing and moving forward with a rational expectation for what happens next is a priority for leaders across disciplines.

    But the insights we have grow from the hypotheses we frame. So, our workshop dug-in to what makes a hypothesis strong.

    August 17, 2018

  • Woman with a globe and pointer

    Urgent care marketing: Is convenience everything?

    When it comes to urgent care marketing, one might be tempted to believe it's sufficient to show up on Google maps and call it a day. After all, who really cares about the name of their clinician when they've got the flu? Common sense dictates that most patients who are urgently ill would like to find the closest place they can get well and get there as quickly as possible.  While it is accurate to say a location strategy is necessary, when it comes to prioritization within a specific, individual clinic's digital marketing mix, results may vary. Without being too cute about it, the importance of location-focused marketing depends on, well, your location.

    August 14, 2018

  • Doctor consulting with empowered patient, thumbnail

    How top hospitals win in the age of the empowered patient

    In the age of the empowered patient, hospital websites are more important than ever. See how top hospitals are delivering better digital experiences before, during and after patients walk through the front door. ​

    February 23, 2017

  • Doctor talking to patient in a hospital

    Moments of truth: designing for real-life patient experiences

    When creating patient experiences, healthcare leaders and designers should test their assumptions with real patients and ground their understanding with the entire spectrum of experiences—including worst case scenarios.

    November 3, 2016

  • How top health systems drive digital experience innovation

    How top health systems drive digital experience innovation

    In the age of the empowered patient, top health systems are changing the way they engage with patients and innovating healthcare digital experience. See how leaders from Forrester Research, Johns Hopkins Medicine and Blue Cross Blue Shield of Massachusetts are driving digital change.

    April 20, 2016

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