• business care clinic

    Healthcare transformation in the age of the customer

    In many industries outside of healthcare, the mantra has been 'experience matters' for years. Forrester Research declared we entered the age of the customer in 2010. An era marked by 'empowered buyers demanding new levels of customer obsession.' As consumer technology crept into every facet of our lives, people learned how to find the best products, prices, and every piece of information necessary to make maximally informed decisions about how to spend their money.

    October 23, 2018

  • HDX Index

    Unpacking the 2018 Hospital Digital Experience Index

    Each year, Connective DX creates an in-depth benchmarking study entitled the Hospital Digital Experience Index (HDX) comparing and ranking the digital experience of the top fifteen hospitals in the US News & World Report rankings. This year, we are releasing the updated report on November 1st, but you can register now to receive a digital advance copy as soon as Thursday, October 25th.

    October 22, 2018

  • apple watch

    Healthcare you wear: Recent innovations worth getting excited about

    At Connective DX we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it is impossible to ignore when two of our favorite consumer technology companies announce moves in the healthcare space.

    With their products moving beyond mere fitness or wellness apps, a handful of stars in Silicon Valley (and beyond) were recently selected by the US Food and Drug Administration to participate in the accelerated clearance process for software medical devices. And while many consumers see this as a good thing, as we’ll share, some of the excitement has been a little more cautious.

    September 21, 2018

  • women meeting in office

    Framing stronger hypotheses with elaboration, iteration, and a Mad Lib

    I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific -- the practice of testing and moving forward with a rational expectation for what happens next is a priority for leaders across disciplines.

    But the insights we have grow from the hypotheses we frame. So, our workshop dug-in to what makes a hypothesis strong.

    August 17, 2018

  • Woman with a globe and pointer

    Urgent care marketing: Is convenience everything?

    When it comes to urgent care marketing, one might be tempted to believe it's sufficient to show up on Google maps and call it a day. After all, who really cares about the name of their clinician when they've got the flu? Common sense dictates that most patients who are urgently ill would like to find the closest place they can get well and get there as quickly as possible.  While it is accurate to say a location strategy is necessary, when it comes to prioritization within a specific, individual clinic's digital marketing mix, results may vary. Without being too cute about it, the importance of location-focused marketing depends on, well, your location.

    August 14, 2018

  • Doctor consulting with empowered patient, thumbnail

    How top hospitals win in the age of the empowered patient

    In the age of the empowered patient, hospital websites are more important than ever. See how top hospitals are delivering better digital experiences before, during and after patients walk through the front door. ​

    February 23, 2017

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