• Marketer with tag management system on monitor

    Avoiding the pitfalls of tag management systems

    Considering a tag management system to help track your data? Great idea! But before you decide, make sure you understand the potential pitfalls and go in with realistic expectations.

    August 16, 2016

  • Tag management system on a monitor

    How a tag management system helps you track data like a boss

    ​A tag management system makes it much easier for marketers to track data, but before investing time and money to implement a TMS, ask whether you really need one—and whether the benefits outweigh the costs.

    August 16, 2016

  • Connective DX

    Overcoming 3 common foibles of customer data management

    By combining data from multiple sources, a customer data platform (CDP) can give you a more complete view of the customer. But before investing in a new technology solution it’s essential to have a solid plan for customer data management.

    May 20, 2016

  • Hospital researchers mine Twitter for patient experience clues

    Hospital researchers mine Twitter for patient experience clues

    Researchers at Boston Children’s Hospital pioneered the use of social data mining for health-related insights. Now, they’re using sentiment analysis on Twitter to complement more traditional patient experience research.

    February 10, 2016

  • Customer data platform: shiny new object or soul mate?

    Customer data platform: shiny new object or soul mate?

    How do you close the customer data gap and get the real-time insights you need to personalize customer experiences? A customer data platform could be the answer, but here’s what you need to know before you decide.

    November 13, 2015

  • Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

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