• Connective DX

    Overcoming 3 common foibles of customer data management

    By combining data from multiple sources, a customer data platform (CDP) can give you a more complete view of the customer. But before investing in a new technology solution it’s essential to have a solid plan for customer data management.

    May 20, 2016

  • Hospital researchers mine Twitter for patient experience clues

    Hospital researchers mine Twitter for patient experience clues

    Researchers at Boston Children’s Hospital pioneered the use of social data mining for health-related insights. Now, they’re using sentiment analysis on Twitter to complement more traditional patient experience research.

    February 10, 2016

  • Customer data platform: shiny new object or soul mate?

    Customer data platform: shiny new object or soul mate?

    How do you close the customer data gap and get the real-time insights you need to personalize customer experiences? A customer data platform could be the answer, but here’s what you need to know before you decide.

    November 13, 2015

  • Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

  • WordPress Multisite

    Closing the customer data gap

    Customer data holds great promise for personalized experiences that build trust and loyalty. But first, you need a unified data strategy that provides a complete, coherent picture of who customers are, what they do, and how they feel.

    June 26, 2015

  • Connective DX

    Cross-domain tracking for third-party sites

    Fear not analytics heroes, we can stitch visitors together with a simple trick. The notoriously difficult-to-track iframe can illuminate and close analytics black holes from third party websites.

    November 13, 2014

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