• Connected content map with nodes and edges

    Content strategy connects brand story to customer experience

    Your content can make or break brand promises. That means your content strategy needs to connect your brand story to customer experiences—and ensure the content you share is actually valuable to customers, not just the business.

    April 29, 2015

  • Connective DX

    Keeping your customer journey relevant in the face of change

    Brands and people live in a world where change and disruption are the norm. But the tools we use to understand customer experience are often static artifacts. Here are some ways to keep your customer journey maps relevant even as the journey changes.

    April 22, 2015

  • People walking down a hallway

    10 steps for 'cloning' your top salesperson

    What if the top 10% of your sales team was 50% more efficient, bringing their unique abilities to a deal where it mattered most? Connective DX President Paul Williams offers 10 steps to optimize your sales team to scale business and grow market share.

    April 16, 2015

  • Hands on with Sitecore & commerce

    Hands on with Sitecore & commerce

    Commerce is a hot topic within the Sitecore community right now, as many organizations are looking for a solution that pairs well with the CMS. Jeff Cram has highlights from a live demo of a basic ecommerce setup at the Sitecore New England User Group.

    April 10, 2015

  • Senior Software Engineer Jeremiah Bascue checks the site experience on multiple devices.

    Behind the scenes of the ConnectiveDX.com launch

    Senior Software Engineer Jeremiah Bascue goes behind the scenes of our new site launch and says it delivers the best of both worlds: clean and accessible markup that can be integrated without weird hacks, while staying true to the experience design.

    April 3, 2015

  • line and dot drawing

    The death of 'delight' has been greatly exaggerated

    We take the concept of delight pretty seriously around here, so a recent FastCoDesign article calling for the death of “delightful design interactions” inspired a lively conversation.

    This article posted on March 20, 2015 on Delight

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