• CMS Myth monster

    Connecting the content model: personalization’s Rosetta Stone

    Content pros have long realized the strategic value of a content model. It’s a central actor in the blobs vs. chunks war and a starting point for everyone with NPR COPE envy. But pairing content modeling with personalization is a stroke of genius.

    This article posted on November 17, 2015 on The CMS Myth

  • Confab Intensive: Content Strategy Tools

    Tools & techniques to keep content strategy more strategic

    Content “strategy” is often simply short-hand for “create more content” without a clear consensus on the why and how. The recent Confab Intensive conference provided hands-on, tactical tools for managing content more strategically.

    October 15, 2015

  • Unicorn for Sitecore by Connective DX

    Serialization 2.0 with Unicorn & Rainbow

    Heading to SUGCON NA next week? Don’t miss this session with Unicorn developer Kam Figy, Sr. Technical Architect at Connective DX and Sitecore MVP. Here’s a preview.

    September 25, 2015

  • Optimizing the search experience

    Optimized search begins and ends with quality content

    To search is human, so the search experience should be humanized, too. A great search experience doesn't simply answer a question. It anticipates the person's broader intentions and then encourages him or her to take action.

    August 27, 2015

  • Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

  • Healthcare Marketing shakes up the status quo.

    Healthcare marketers feeling ‘shaken and stirred’

    Healthcare marketers are embracing new modes of communication, as healthcare reform and digital technologies rock their industry. See what five trends stood out at the recent New England Society for Healthcare Communications conference.

    June 28, 2015

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