• Designing in the browser makes it possible to see how real content will work on different screen sizes.

    BMC website succeeds by putting customers & content first

    When BMC Software relaunched its website, every content and design decision mapped to one goal: increasing marketing-sourced pipeline. Here’s a behind-the-scenes look at how a customer-centric, content-first approach is driving measurable success.

    May 22, 2015

  • Connected content map with nodes and edges

    Content strategy connects brand story to customer experience

    Your content can make or break brand promises. That means your content strategy needs to connect your brand story to customer experiences—and ensure the content you share is actually valuable to customers, not just the business.

    April 29, 2015

  • Content Strategy Requires Diverse Skills

    Why our Content Strategy team is like ‘Ocean’s Eleven’

    A successful content strategy team brings together a diverse group of individuals who each contribute unique skills and perspectives. Meet the Connective DX content gang and see how they collaborate to pull off a complex heist, er project.

    April 23, 2015

  • Connective DX

    Keeping your customer journey relevant in the face of change

    Brands and people live in a world where change and disruption are the norm. But the tools we use to understand customer experience are often static artifacts. Here are some ways to keep your customer journey maps relevant even as the journey changes.

    April 22, 2015

  • People walking down a hallway

    10 steps for 'cloning' your top salesperson

    What if the top 10% of your sales team was 50% more efficient, bringing their unique abilities to a deal where it mattered most? Connective DX President Paul Williams offers 10 steps to optimize your sales team to scale business and grow market share.

    April 16, 2015

  • Hands on with Sitecore & commerce

    Hands on with Sitecore & commerce

    Commerce is a hot topic within the Sitecore community right now, as many organizations are looking for a solution that pairs well with the CMS. Jeff Cram has highlights from a live demo of a basic ecommerce setup at the Sitecore New England User Group.

    April 10, 2015

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