• Connective DX

    2017 critical path: keeping digital strategy focused in the face of change

    As 2017 digital initiatives start to kick into high gear, we asked our Connective DX practice leads what they see in the coming year and how they’re advising clients to stay focused in the face of rapid change.

    January 12, 2017

  • Connective DX names Chris Gilmore senior interaction designer

    The Portland office gained new team member when Chris Gilmore joined the Connective DX team as the newest senior interaction designer. His focus will be on creating engaging experiences for clients by understanding how users and technology interact. In his day to day work he uses various tools including the Adobe Creative Suite, Sketch, InVision and other prototyping tools to design things that allow people to connect with digital experiences in new ways.

    Chris has more than six years of experience working in digital agencies, most recently working as an art director at Hero Digital in Portland, OR. In addition to his work experience, he also holds a Bachelor of Arts degree in fine art and graphic design Brigham Young University. 

    December 6, 2016

  • Andrew Hogan headshot

    How better digital CX benefits your bottom line

    Creating great digital experiences for your customers isn’t just a “nice-to-have.” As Forrester Research writes, “Companies will increasingly win or lose on the battleground of customer experience.” Delight speaker Andrew Hogan is a Forrester Research analyst serving customer experience (CX) professionals. He says digital CX improvements can drive revenue growth, but you have to focus on customer outcomes and customer feelings, not just interactions.

    This article posted on September 11, 2016 on Delight

  • Marketer with tag management system on monitor

    Avoiding the pitfalls of tag management systems

    Considering a tag management system to help track your data? Great idea! But before you decide, make sure you understand the potential pitfalls and go in with realistic expectations.

    August 16, 2016

  • Michelle Lee headshot

    Michelle Lee: Designing for play

    When we think about play, we often imagine a child’s world of toys and games, but who says play has to be confined to our childhoods? Michelle Lee leads the Design for Play Team at IDEO Toy Lab. At Delight 2016 she'll be talking about how IDEO’s team sees play and its potential to bring delight and engagement not only to the youngest customers, but to people of all ages.

    This article posted on August 5, 2016 on Delight

  • Scott Brinker headshot

    Scott Brinker: Convergence of marketing & software

    As digital reaches into virtually every aspect of a customer's experience, marketers are adopting many of the agile methods of software development. Marketing technologist Scott Brinker brings insights from both worlds to the stage at Delight 2016.

    This article posted on July 27, 2016 on Delight

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