• Connective DX

    Getting down in the technical trenches at SUGCON

    With more than 350 attendees, including 56 Sitecore MVPs, the community-organized SUGCON NA in New Orleans featured 40+ business and technical talks. Here are highlights from folks who attended. 

    November 25, 2015

  • CMS Myth monster

    Connecting the content model: personalization’s Rosetta Stone

    Content pros have long realized the strategic value of a content model. It’s a central actor in the blobs vs. chunks war and a starting point for everyone with NPR COPE envy. But pairing content modeling with personalization is a stroke of genius.

    This article posted on November 17, 2015 on The CMS Myth

  • Confab Intensive: Content Strategy Tools

    Tools & techniques to keep content strategy more strategic

    Content “strategy” is often simply short-hand for “create more content” without a clear consensus on the why and how. The recent Confab Intensive conference provided hands-on, tactical tools for managing content more strategically.

    October 15, 2015

  • Unicorn for Sitecore by Connective DX

    Serialization 2.0 with Unicorn & Rainbow

    Heading to SUGCON NA next week? Don’t miss this session with Unicorn developer Kam Figy, Sr. Technical Architect at Connective DX and Sitecore MVP. Here’s a preview.

    September 25, 2015

  • Optimizing the search experience

    Optimized search begins and ends with quality content

    To search is human, so the search experience should be humanized, too. A great search experience doesn't simply answer a question. It anticipates the person's broader intentions and then encourages him or her to take action.

    August 27, 2015

  • Designing with data insights

    Designing with data insights

    Web analytics data is often used to report on marketing ROI, but it can also be used to optimize a digital experience through data-informed design. By understanding what people actually do on their sites designers can iterate and improve them.

    July 9, 2015

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