• women meeting in office

    Framing stronger hypotheses with elaboration, iteration, and a Mad Lib

    I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific -- the practice of testing and moving forward with a rational expectation for what happens next is a priority for leaders across disciplines.

    But the insights we have grow from the hypotheses we frame. So, our workshop dug-in to what makes a hypothesis strong.

    August 17, 2018

  • Woman with a globe and pointer

    Urgent care marketing: Is convenience everything?

    When it comes to urgent care marketing, one might be tempted to believe it's sufficient to show up on Google maps and call it a day. After all, who really cares about the name of their clinician when they've got the flu? Common sense dictates that most patients who are urgently ill would like to find the closest place they can get well and get there as quickly as possible.  While it is accurate to say a location strategy is necessary, when it comes to prioritization within a specific, individual clinic's digital marketing mix, results may vary. Without being too cute about it, the importance of location-focused marketing depends on, well, your location.

    August 14, 2018

  • UDX Index

    New Research Benchmarks Digital Excellence Across Public Utility Websites

    New Research Benchmarks Digital Excellence Across Public Utility Websites

    Connective DX has released a new research report, the Utility Digital Experience (UDX) Index, which evaluates, benchmarks and spotlights best practices among public-facing utility websites. The report reviews user experience across the top 16 US-based utilities as ranked by JD Power (2017).

    June 14, 2018

  • Crowd image at a conference, SUGCON 2018

    Six can't miss sessions at SUGCON 2018

    SUGCON Europe is a community driven conference organized by Sitecore users for Sitecore users. Two of our Sitecore MVPs Pete Navarra and Ben Lipson will be presenting at SUGCON this year so we asked them to share the sessions they are most excited to attend and to give a sneak peek of their sessions.

    March 30, 2018

  • Crowd image at a conference, SUGCON 2018

    Six can't miss sessions at SUGCON 2018

    SUGCON Europe is a community driven conference organized by Sitecore users for Sitecore users. Two of our Sitecore MVPs Pete Navarra and Ben Lipson will be presenting at SUGCON this year so we asked them to share the sessions they are most excited to attend and to give a sneak peek of their sessions.

    March 30, 2018

  • Photo of Daimler headquarters building from the outside

    Daimler Trucks North America embarks on cultural change with CX Day

    While customer-centricity is a strategic driver for most organizations, it’s often hard for large global organizations such as Daimler Trucks North America (DTNA), the leading manufacturer of commercial vehicles in the North America, to create the cultural shift amongst its business units to orient their day-to-day work to a common CX vision. Learn how DTNA is changing their process to become more customer centric.

    January 30, 2018

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