• martech 2019

    Martech West and the rise of Customer Data Platform

    One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology stack. As a topic of conversation, CDP worked its way into every presentation I attended. And, without exaggeration, each person I spoke with was there, at least in part, to learn more about the category.

    April 8, 2019

  • Hollywood Sign

    Connect With Us at the WEI Symposium!

    Connective DX team members will touch ground in Hollywood, California for the WEI Customer & Corporate Symposium on March 13-15!

    March 1, 2019

  • light bulbs and ice

    Turn Down the Heat in an Ice Storm? When Hell Freezes Over

    A gas company in the midwest asks its customers to turn the heat DOWN in the middle of an arctic freeze, and many of them do. By planning ahead and having a solid, multi-channel content strategy they were able to gain the trust of their customers and avoid a shut down.

    February 15, 2019

  • radiation therapy

    Exploring the intersection of radiation therapy and artificial intelligence

    Join Connective DX on February 6 at our Portland office for the next CHIFOO event: AI-Driven Images in Radiation Therapy! Happening from 5:30–8 pm, the event features a talk by David J. Gilmore, PhD, Elektra.

    February 1, 2019

  • Sitecore MVP logo

    Pete Navarra, Dylan Young and Jeff Cram Win Sitecore Most Valuable Professional Award for 2019

    Elite distinction awarded for exceptional contributions to the Sitecore community,

    Connective DX, a Sitecore Platinum Partner, announces that Pete Navarra, Sitecore Practice Director, Dylan Young, Solutions Architect and Jeff Cram, General Manager have been named Most Valuable Professionals (MVPs) by Sitecore®, the global leader in digital experience management software.

    January 31, 2019

  • chess strategy

    Customer Strategy Foundation: SEC Analysis Determines How Customers Buy

    Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy.

    January 29, 2019

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