• Connective DX

    2017 critical path: keeping digital strategy focused in the face of change

    As 2017 digital initiatives start to kick into high gear, we asked our Connective DX practice leads what they see in the coming year and how they’re advising clients to stay focused in the face of rapid change.

    January 12, 2017

  • Doctor talking to patient in a hospital

    Moments of truth: designing for real-life patient experiences

    When creating patient experiences, healthcare leaders and designers should test their assumptions with real patients and ground their understanding with the entire spectrum of experiences—including worst case scenarios.

    November 3, 2016

  • Andrew Hogan headshot

    How better digital CX benefits your bottom line

    Creating great digital experiences for your customers isn’t just a “nice-to-have.” As Forrester Research writes, “Companies will increasingly win or lose on the battleground of customer experience.” Delight speaker Andrew Hogan is a Forrester Research analyst serving customer experience (CX) professionals. He says digital CX improvements can drive revenue growth, but you have to focus on customer outcomes and customer feelings, not just interactions.

    This article posted on September 11, 2016 on Delight

  • Marketer with tag management system on monitor

    Avoiding the pitfalls of tag management systems

    Considering a tag management system to help track your data? Great idea! But before you decide, make sure you understand the potential pitfalls and go in with realistic expectations.

    August 16, 2016

  • Michelle Lee headshot

    Michelle Lee: Designing for play

    When we think about play, we often imagine a child’s world of toys and games, but who says play has to be confined to our childhoods? Michelle Lee leads the Design for Play Team at IDEO Toy Lab. At Delight 2016 she'll be talking about how IDEO’s team sees play and its potential to bring delight and engagement not only to the youngest customers, but to people of all ages.

    This article posted on August 5, 2016 on Delight

  • Scott Brinker headshot

    Scott Brinker: Convergence of marketing & software

    As digital reaches into virtually every aspect of a customer's experience, marketers are adopting many of the agile methods of software development. Marketing technologist Scott Brinker brings insights from both worlds to the stage at Delight 2016.

    This article posted on July 27, 2016 on Delight

  • Load More

Connect

Hire us

Ready to make your next project the first step in delighting your customers and growing your business? Let’s talk!

Call Sydney: (877) 897-7620

Join us

We’re building a tribe of thinkers, designers and builders who like to collaborate across disciplines to make something that makes a difference. Are you in?

View current openings

Connective DX has offices in Portland, OR and Boston, MA

Connective DX Locations

Stay Connected

Follow Connective Thinking for digital experience insights, tools and best practices. Delivered to your inbox every full moon.