• Your culture = your brand: Five steps to become customer-obsessed

    Your culture = your brand: Five steps to become customer-obsessed

    Changing your company's culture to be customer-obsessed is hard. Where do you even start? Here are five of our favorite activities that you can roll out at your organization to empower employees and jump-start a more customer-focused culture. 

    August 4, 2017

  • Understanding customers in the context of your business

    Understanding customers in the context of your business

    ​Deep customer insight is at the heart of a successful digital strategy. But you also need insight into the broader context of your business, including the employees, competitors and marketplace trends that influence your long-term success.

    May 5, 2017

  • Connected content map with nodes and edges

    How artificial intelligence is transforming B2B marketing

    ​Artificial intelligence may finally deliver on the promise of real-time, one-to-one marketing. This opens up exciting opportunities to engage with customers in a more personal, relevant way—but also adds urgency to future-proof your expertise.

    April 10, 2017

  • Doctor consulting with empowered patient, thumbnail

    How top hospitals win in the age of the empowered patient

    In the age of the empowered patient, hospital websites are more important than ever. See how top hospitals are delivering better digital experiences before, during and after patients walk through the front door. ​

    February 23, 2017

  • Lead change by deleting assumptions

    Lead change by deleting status quo assumptions

    ​Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver.

    February 7, 2017

  • Connective DX

    2017 critical path: keeping digital strategy focused in the face of change

    As 2017 digital initiatives start to kick into high gear, we asked our Connective DX practice leads what they see in the coming year and how they’re advising clients to stay focused in the face of rapid change.

    January 12, 2017

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