• Andrew Hogan headshot

    How better digital CX benefits your bottom line

    Creating great digital experiences for your customers isn’t just a “nice-to-have.” As Forrester Research writes, “Companies will increasingly win or lose on the battleground of customer experience.” Delight speaker Andrew Hogan is a Forrester Research analyst serving customer experience (CX) professionals. He says digital CX improvements can drive revenue growth, but you have to focus on customer outcomes and customer feelings, not just interactions.

    This article posted on September 11, 2016 on Delight

  • Marketer with tag management system on monitor

    Avoiding the pitfalls of tag management systems

    Considering a tag management system to help track your data? Great idea! But before you decide, make sure you understand the potential pitfalls and go in with realistic expectations.

    August 16, 2016

  • Michelle Lee headshot

    Michelle Lee: Designing for play

    When we think about play, we often imagine a child’s world of toys and games, but who says play has to be confined to our childhoods? Michelle Lee leads the Design for Play Team at IDEO Toy Lab. At Delight 2016 she'll be talking about how IDEO’s team sees play and its potential to bring delight and engagement not only to the youngest customers, but to people of all ages.

    This article posted on August 5, 2016 on Delight

  • Scott Brinker headshot

    Scott Brinker: Convergence of marketing & software

    As digital reaches into virtually every aspect of a customer's experience, marketers are adopting many of the agile methods of software development. Marketing technologist Scott Brinker brings insights from both worlds to the stage at Delight 2016.

    This article posted on July 27, 2016 on Delight

  • David Rose headshot

    David Rose: Enchanted objects & IoT

    Delight keynote speaker David Rose believes we need technology thats less like a sci-fi communicator and more like a crystal ball. And he isn’t just dreaming of a future where everyday objects possess magical powers; he’s designing it.

    This article posted on July 22, 2016 on Delight

  • Child and grandma smiling at tablet device

    How utilities can supercharge digital customer experience

    The changing energy landscape opens up new opportunities for utility companies, but also challenges. Portland General Electric and others are transforming their digital experience to meet higher customer expectations and build loyalty.

    June 25, 2016

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