Healthcare practice Designing & building connected health experiences

Healthcare consumers are empowered and engaged as never before. This has healthcare providers, insurers, startups and pharmaceutical firms rethinking how they can earn more durable customer relationships with more meaningful digital connections.

Connective DX brings two decades of experience helping organizations craft customer-focused digital experiences and put in place the people, processes and platforms for long-term growth. We partner with marketing, technology and innovation teams to uncover new insights, prototype ideas, and design and build enterprise digital capabilities.

Healthcare digital experience offerings

Patient Research & Journey Mapping

Seeing your organization through the eyes of your customers and patients is the foundation for making better digital experiences. We use well established research methods to uncover actionable insights and prioritize improvements across the most important touchpoints.

Digital Strategy & Roadmap Planning

Healthcare organizations can take control of their digital future with a customer-focused digital strategy. Our consulting frameworks help you align around a digitally-inspired vision and identify how digital can better support the business and improve patient engagement.

Experience Design

The best digital experiences are human experiences. Our user experience and design teams deliver the utility, structure and story to earn a place in your customers’ lives. Our analytics teams help measure and improve these experiences throughout the patient journey.

Healthcare Innovation

Digital experiences don’t happen on screens, they happen in customers’ lives. Our connected teams uncover customer insights, prototype new ideas, and apply emerging technology and mobile capabilities to unlock new areas of value.

Content Strategy

Great content takes more forms than ever, and a smart content strategy makes it adaptive and useful across the entire customer journey. Our content practice helps healthcare organizations develop a sustainable approach to the creation, management and governance of insightful, valuable content.

Enterprise Content Management

Our nationally recognized content management practice brings in-depth experience with leading CMS platforms, including Sitecore, Adobe, Drupal and more. We’ve integrated numerous clinical, marketing and enterprise systems in support of personalized and secure digital experiences.

Featured case studies & research

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Priority Health Case Study

Boosting enrollment & member engagement

New design and CMS give Priority Health the power and flexibility to adapt to the changing healthcare landscape and new member needs.

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OHSU Case Study

Digital enablement with a healthcare leader

Learn how we partnered with healthcare leader Oregon Health & Science University to develop strategies & systems that enable better patient experiences.

Hospital Digital Experience Index Report

HDX-15 Research Report

Hospital Digital Experience Index

Websites play a vital role in supporting the patient experience before, during and after they walk through the front door of the hospital. See how the top 15 U.S. hospital system websites measure up.

Contributing to healthcare innovation

We help connect the healthcare experts we work with by publishing original research benchmarking excellence in digital healthcare experiences. Our team also actively contributes to multiple healthcare industry events, including:

And we share a variety of tools and frameworks, such as this digital strategy self assessment, which we’ve found useful in helping healthcare teams to prioritize their long-term development.

Related Thinking

How top health systems drive digital experience innovation

In the age of the empowered patient, top health systems are changing the way they engage with patients and innovating healthcare digital experience. See how leaders from Forrester Research, Johns Hopkins Medicine and Blue Cross Blue Shield of Massachusetts are driving digital change.

Full article