Digital Strategy practice lead Dave Wieneke

Digital experience strategy A great digital strategy gives you the vision to think bigger

Digital strategy isn’t just about designing a better website. It’s about building a better future. Our Digital Experience (DX) Strategy takes a customer-centric approach that sets the stage for meaningful change and real business impact. It unites your organization around a shared vision for creating experiences that people love. And it provides an operating model for executing that vision, with a prioritized roadmap of initiatives that will drive sustainable business success.

  • Grow revenue and reduce costs by focusing on the most valuable customer relationships.

  • Leap ahead of the market by offering new and innovative services.

  • Build customer value and loyalty by creating differentiated digital experiences.

Our experience strategy will help us build the relationships that power the next state of our growth.

VP of Marketing

KinderCare Education

Take control of your future with an experience-driven digital strategy

With a digital strategy focused on customer experience and business results, you’ll have a blueprint for digital transformation that your entire organization can get behind. Our AIM Digital Experience Framework® enables you to align around the customer. Imagine new ways to create value with digital. And map the journey toward delivering that value. You’ll come away with insights, tools and a plan that support your unique customer experience and digital goals.

AIM Digital Experience Framework®

Experience strategist Tom Bennett leads a workshop with stakeholders to align around a north star. Align

Align your organization and senior leaders around a mission and vision with the customer at the center.

What to expect

  • Digital strategy vision workshops
  • Customer insights research
  • DX competency assessment
  • Persona & journey map development
Imagine workshop sketches out the future customer experience. Imagine

Imagine and describe the ideal future experience, focusing on the most important customers and touchpoints.

What to expect

  • Experience principles creation
  • Imagination Workshops
  • Future state journey creation
  • Digital experience prototyping
DX Map prioritizes investments and implementation for digital initiatives. Map

Map digital programs to strategic initiatives and prioritize projects that initiate change, establish new habits, and build momentum.

What to expect

  • Execution roadmap development
  • Mapping workshops
  • Staffing and operations planning

Connecting your digital strategy to sustainable business success

A digital strategy can create new opportunities to grow customer lifetime value while building your brand reputation and digital capabilities. But to get funding approved for any large-scale digital initiative, you must make a clear business case for the investment.

Our DX Business Case Playbook provides a step-by-step guide for modeling financial impact, with practical scenarios that show how better digital customer experience will increase revenue or reduce expenses.

Download the Playbook »

Presenting your business case

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How to ask your boss for a million bucks

Knowing you need to improve your customer’s digital experiences is one thing; connecting those improvements to the bottom line is another. Learn how to get large-scale digital initiatives funded by speaking your CFO’s language.​

A younger generation of customers for Everence

Success stories

Transforming for long-term growth

As a financial services organization with out-of-date technology and an aging customer base, Everence was facing an uncertain future. To grow into new markets and remain relevant with young, digital-savvy customers, they needed to transform their entire organization.

DX7 Assessment

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DX7 Competency Assessment

How ready is your organization to deliver great digital experiences? Use this workbook with your team to identify strengths, gaps and barriers to success.

Are you ready to make a difference?

If you’re ready to design better digital experiences and make a real impact on your business, let’s talk! We have the keys to unlock your organization's digital potential and ensure long-term growth and relevance with your customers.

Call Sydney: (877) 897-7620

Get in touch

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Technology has evolved. Customers are empowered beyond your ability to market to them in traditional ways. The CMO is investing in software and data science. And yet, the typical agency relationship seems to be status quo. It’s time to stop renting external partner relationships, and start owning your digital future.

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