Personalization planning

Personalization planning improves marketing performance

Personalization can improve marketing results - but according to Forrester Research, many efforts underperform due to an inside-out planning process1. Your free copy of our proven Personalization Planner can help you pin point where, when and how to personalize for improved marketing performance.

The Personalization Planner framework will help you:

  • Deliver sustainable improvements in conversion
  • Prove the value of your personalization program
  • Generate actionable customer insights

This approach has delivered an 86% increase in conversion rate for key customer segments. Download your complimentary copy and start making more valuable connections with your customers today!


1 Pivot To Person-First Personalization, authored by Jennifer Wise and Andrew Hogan, and published by Forrester Research, April 6, 2017

About Connective DX

We help clients embrace the power of digital, align around their customers and take control of their digital futures.

We are a national agency successfully delivering transformative digital strategy, projects and platforms since 1997.

See how a Personalization consult can help you improve performance.

Sydney WoodContact Sydney Wood to schedule a conversation
(877) 897-7620

Related Thinking

Charting a path to customer-centric personalization

More than half of companies say personalization is a top priority, but far fewer can show measurable business value. See how you can beat the odds with a personalization strategy framework that is scalable, repeatable and measurable.

Read More