Experience optimization and analytics2019-10-15T07:10:36-07:00

Your website should be a platform that provides continuous insights into your customers to drive revenue growth. Connect with a team of data strategists and analysts who understand how to improve the performance, measurement and return on your digital investments.

Powered by analytics and customer data, your website can be as personal as a handshake, and deliver more value and relevance to your customers than any other channel.

Ongoing analytics and optimization services assure that your digital platform provides continuous insights into your customers and revenue growth.

Experience Optimization & Analytics Services

Measurement Strategy

Our measurement approach provides a framework for defining, measuring and reporting on key performance indicators. By connecting digital outcomes to business goals, you can ensure sustained performance and growth of your digital channels.

Experience Optimization

A mature optimization program assures your digital initiatives continuously deliver value to your business and empowers you with data to demonstrate how your digital experience exceeds the expectations of your users.

Digital Analytics Implementation

We design and build analytics systems that are focused on delivering business and customer insight. By integrating web analytics tools into the larger marketing data ecosystem we connect quantitative and qualitative measurements to understand your customers and simplify for decision making.

Customer Data & Insights

We deliver more contextual and successful experiences to customers by learning more about them, where they are in their journey, and what their pain points are. Customer data aligns the user needs with business needs and surfaces valuable insights that are actionable, and measurable.


The value of a holistic optimization program

Puget Sound Energy used Insights & Optimization to extend their expertise in customer service to the digital customer experience.


The key to customer-centricity? Become a data company.

Our ultimate goal as experience design leaders is to optimize our experiences, not only to drive significant business impact, but also to deliver the data and insights we need to future-proof our organizations.


Customer-centric approach delivers personalized content

Personalization helps KinderCare deliver an experience that aligns their business goals to the needs of their customers.

Related Thinking

Sitecore Engagement Analytics for objective-based decision making

We explore how Engagement Analytics can show the value and marketing effectiveness of efforts over time.

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