CHIFOO Event: A Designer’s Work Is Never Done
Connective DX
2030 NW Pettygrove Street
Portland, OR

CHIFOO presents: A designer’s work is never done: Solving the problems new technologies create in automotive with Emily Bowman!

When the rapid pace of technology innovation meets the unique use cases and context of mobility, designers are often faced with many relatively simple problems with a multitude of potential solutions, while the more complex and nuanced customer needs are not so easily addressed. Automation and autonomy remain our inevitable fail safe solutions, but without robust methods to explore, validate, and prioritize our technological pathway to a fully-autonomous future, people will find it increasingly more difficult to drive cars. Let’s explore how user experience designers can enhance vehicle development by bringing human-centered methods to the complex process of designing the mobility solutions of tomorrow.