- Sitecore Symposium
Hyatt Regency New Orleans
601 Loyola AvenueNew Orleans, LA70113
On Thursday, September 15 Ryan Summers, Experience Optimization Lead at Connective DX will be presenting, Sharing is Caring: Sitecore Customers Talk about Personalization, at 2:00 PM. This session will be held in two parts and will focus on “real-world success stories of how context marketing drives business results. The other presenters for this session include: Michelle Weber, Senior Manager - eBusiness Services Platform Delivery - Comcast; Crystal Miller, Director, Digital Marketing - Kindercare Education; Pierre-Paul Larivière, Director, Digital Ecosystem - Cirque de Soleil; and Pierre-Paul Samson, Global, Head of Digital - Sid Lee. The session description is below.
Sharing is Caring: Sitecore Customers Talk about Personalization
It’s a fact: personalized experiences and context marketing––giving customers the exact information they need, at the right time, in the right channel––engage visitors, grow revenues and yield business results. Attend this session to hear from a range of very different Sitecore customers; they’ll share their personalization and context marketing best practices that connect the dots between companies, brands and their customers. The panel will also highlight downstream business results.
On Friday, September 16 Jeff Cram, Co-founder and Chief Strategy Officer of Connective DX will be presenting, Build Your Context Marketing Dream Team, at 10:45 AM. The focus of the panel will be “how to evolve team roles, organization and processes to scale for business success. The other presenters for this session include: Elan Bair, Senior Business Optimization Consultant - Sitecore; Scott Liewehr, Founder and CEO, Digital Clarity Group; and Nicol Chadek, Director - Sales and Marketing Digital Services – Microsoft. The session description is below.
Build Your Context Marketing Dream Team
You’ve committed to the Sitecore Experience Platform, picked your implementation and data partners, and are on the path to context marketing. Now what? This panel discussion and Q&A session with seasoned experts will give you insight on how to grow your team, change and add roles, structure the organization, implement key processes, and build the business case for context marketing. Bonus: the SBOS eBook, “Context marketing: Getting organized” that’s yours to keep!