- MITX Summit: Design, Technology & the Customer Experience
75 Northern AvenueBoston, MA02210
- Members: $100 | Non-Members: $175
Design is what differentiates tech companies today, as John Maeda of venture capital firm Kleiner Perkins Caufield and Byers said recently. Technology has enabled profound human advancement, but we've traditionally approached tech for tech's sake. Now that we've entered the age of the consumer, we as business leaders have to be more responsible. In other words, this next iteration of tech must be developed with the consumer-first mindset.
When design principles are applied to strategy and innovation, the success rate for innovation dramatically improves. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. The MITX Summit will explore how digital, tech and design are colliding to improve the customer experience journey. Join us to explore how to implement innovative ideas in your organization’s processes.