Connective DX

Charleston, SC : Speaking GIANT Conference

GIANT Conference
Charleston, SC

GIANT Conference exists because “creativity and community go together like a guitar and amp,” say GIANT organizers, who describe it as an event for “people who do rad work.” That includes at least two folks from Connective DX, Director of Content Strategy Derek Phillips and Experience Strategist Tom Bennett, who will share their approach to personalization.

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Personalization provides a significant opportunity to improve digital experiences, but unfortunately, technology is currently outpacing implementation. Often, personalization is the Phase 2 that never happens.

In this workshop Derek and Tom will dive into the foundational keys of personalization readiness and discuss the areas companies need to focus on when planning for personalization. The Path to Personalization workshop will discuss personalization in the digital world, what the potential value is to your organization and, more importantly, your customers. They'll also give an overview of the many options for personalizing content and share their point of view on how you should start down the path toward delivering personalized experiences.

Whether you want to focus your content development efforts, simplify your user experience, provide more value to your customers, fine-tune your lead generation, or reduce the sales cycle, you’ll walk away with a down-to-earth framework and approach to getting started down the path to personalized content and digital experiences for your customers.