- Content Strategy Meetup PDX
2030 NW Pettygrove StreetPortland, OR97209
Connective DX Director of Content Strategy Derek Phillips will present a Content First Case Study with Mark Fries, Principal Strategic Marketing Manager at BMC Software.
If content requires an investment—and it does—then how do we create content in a way that provides the most value…and can be effectively measured? Applying some “intelligent content” frameworks and our own strategic approaches, Connective DX created a modular content system for one of the world’s largest software manufacturers that has changed how the company approaches digital marketing.
We’ll discuss how insights were gathered, how a content model was created, and how all of this is resulting in major business numbers for BMC Software with this content-first case study.
Derek Phillips - Director of Content Strategy @ Connective DX
Mark Fries, Principal Strategic Marketing Manager @ BMC Software