Connective DX

Portland, OR : Speaking Content Strategy Meetup PDX

What
Content Strategy Meetup PDX
When
PT
Where
Connective DX
2030 NW Pettygrove Street
Portland, OR
97209
Cost
Free

Connective DX Director of Content Strategy Derek Phillips will present a Content First Case Study with Mark Fries, Principal Strategic Marketing Manager at BMC Software.



If content requires an investment—and it does—then how do we create content in a way that provides the most value…and can be effectively measured? Applying some “intelligent content” frameworks and our own strategic approaches, Connective DX created a modular content system for one of the world’s largest software manufacturers that has changed how the company approaches digital marketing.

We’ll discuss how insights were gathered, how a content model was created, and how all of this is resulting in major business numbers for BMC Software with this content-first case study.

Presenters
Derek Phillips - Director of Content Strategy @ Connective DX 
Mark Fries,
Principal Strategic Marketing Manager @ BMC Software