Posted on: March 1, 2019 In: Strategy Connective DX team members will touch ground in Hollywood, California for the WEI Customer & Corporate Symposium on March 13-15! We join clients Portland General Electric and Puget Sound Energy in the Symposium’s varied mixture of networking, presentations, Q&A panels, and roundtable discussions
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Published on: February 15, 2019 In: Content, Strategy, Data, News How Consumers Energy employed a multi-channel content strategy to rally customers to avoid an energy shortage. It was cold; really cold. I know because I was there. The end of January can be a dicey time of year in
Posted on: April 4, 2015 In Strategy Digital has fundamentally changed the relationship between people and brands, but it hasn’t changed human nature. We like to be valued. We like to be recognized. And we love to be surprised. In fact, research shows that our brain responds even more intensely
Posted on: April 4, 2015 In Design, Strategy Technology has evolved. Customers are empowered beyond your ability to market to them in traditional ways. The CMO is investing in software and data science. And yet, the typical agency relationship seems to be status quo. It’s time to stop renting external